Archives

Sirius XM
ACCORDING TO A LAWSUIT FILED by the record labels, XM Satellite Radio’s XM + MP3 service is causing “Massive Wholesale Infringement.”  Ooo… that sounds bad!  The suit, filed May 16, 2006, alleges that the service is an improperly licensed “download service.”  Ouch! Having come from the music business, I get a little insulted when businesspeople Continue Reading →
33rpm Record
AMERICANS HAVE A LONG HISTORY of paying for convenience over quality. Sometimes it makes sense (i.e. plastic utensils or paper napkins) and sometimes it doesn’t (i.e. quick serve restaurants or .mp3 files). In general, it is hard to predict the quality/convenience ratio for average Americans. But let’s try. High fidelity (HiFi) audio started to appear Continue Reading →
Screen
A FEW WEEKS AGO I was having a typical advanced-media conversation with a C-level executive. During the conversation, she made the following declarative statement: “My six-year-old grandson does not know the difference between the television screen, the computer screen or the 9″ diagonal screen in the back of his parent’s SUV. To him it’s all Continue Reading →

Engaged Marketing

Targeted Marketing
I sat through a pitch the other day that made me smile. A biz dev guy, who I truly respect, put up a slide entitled “Engaged Marketing” and proceeded to explain the concept to me. I listened about as long as I could and then I covered the title and posed the question, “This slide Continue Reading →