First up, Facebook is working to help retailers sell their wares through the social networking site. This attempt at social shopping hopes to add value for consumers by allowing them to ask for advice and product reviews from their friends. Will Facebook be successful at getting people to buy things in-between wall posts? In other news, Google’s web application PowerMeter helps you keep track of your energy consumption. You can hook a device to your power meter that records your usage and transmits the data to Google over Wi-Fi. Although the necessary devices will run you around $230, this nifty web app can save you some serious money. And finally, satellite television provider DirecTV plans to release commercials targeted at you! The system decides what ads are most appealing based on viewing habits and provides an appropriate commercial. This technology has been long asked for by advertisers, but is it what the viewers have been looking for?
Shelly Palmer Radio Report – December 21, 2010
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).