Google’s Android operating system is now the leading OS on Millenial Media’s mobile ad network. 46% of ad impressions were made on Android phones, with Apple’s iOS trailing at 32%. While Millenial Media is only one company, they reach 80% of US mobile phones, suggesting a similar trend across the board. Read the full article at mashable.com
Android Surpasses iOS on Mobile Ad Network
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).