Google is undercutting Apple’s subscription platform by offering the One Pass billing system that will offer publishers 90% of the sales. Apple’s App store takes 30% from publishers, which has caused many to not use the service. Google One Pass will be available soon and utilizes Google Checkout for payments. The overwhelming use of smartphones will require a massive overhaul of the current network if it is to continue this growth. Read the full article at USAToday.com
Google Introduces One Pass Payment System
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).