The advent of the DVR transformed how audiences consume television and soon, how networks charge advertisers. Networks are finding that when DVR views are factored in, shows’ ratings can change drastically. Getting the advertisers to agree to new terms will be the tricky part. Read the full article at NYTimes.com
DVR Changing Future of Network Advertising
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).