Publisher Random House is partnering with videogame company THQ to produce graphic novels, videogames and digital books. The companies will also collaborate on original console and mobile videogames, to bring “transmedia” titles to the public. Random House has created 15 concepts for original videogames that have yet to be sold to game producers. Read the full article at WSJ.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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