Apple recently launched its digital textbook initiative and it’s already gaining popularity. Within days of being available, over 350,000 digital textbooks were downloaded. While a number of those downloads can be attributed to a free e-book being offered, the iPad only textbooks are already gaining momentum. Read the full article Forbes.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.
Subscribe