Liking a brand on Facebook doesn’t necessarily mean you’re loyal to it. A report by eMarketer found that 67% of consumers that Like a page are just looking to get a good deal. For nearly half of consumers, liking a brand’s page has zero influence on brand loyalty. Read the full article at ZDNet.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
Subscribe to my daily newsletter featuring current events and the top stories in AI, technology, media, and marketing.
Subscribe