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As of today, Facebook will force your profile into timeline mode forever. If you loved the old new Facebook, sorry, now you’re going to have to love the new, new Facebook. What’s the good news, well, actually some people really like the timeline. Others complain that search is more difficult. But, no matter what you think about it, from today on, all Facebook profiles and pages are now only going to be available only in timeline mode. That said, businesses should love timeline. According to a study done by Wildfire, about 85 percent of brand pages on Facebook will see an increase in engagement. What does that mean? It means that Facebook users are going to spend more time on brand pages after the mandatory upgrade to timeline, which is good for business. Is the switch going to be good for you? As they say, you be the judge, visit facebook.com/shellypalmerdigitalliving and let me know what you think.