Would you buy Instagram, the second largest photo site on the Internet for a billion dollars? Facebook did. Considering that they can never make back the billion dollars Instagram will cost, what could have possessed Mark Zuckerberg and company to buy it? Well, this is an easy one. People upload about 250,000,000 digital photos to Facebook each day, and Instagram is the next most popular photosharing site. With this acquisition, Facebook now completely owns the photo sharing market – no one else comes close. Want a point of comparison? Instagram has a dozen or so employees and they are going to divide up about $100,000,000 from this sale. Kodak has about 17,000 employees and recently filed for bankruptcy protection under Chapter 11. Anyway, Facebook says that it plans to run Instagram as a separate business so you’ll still be able to use Instagram with other social networks like Twitter – which is great if you like to filter your digital photos so they look like you took them in 1970.
Shelly Palmer Radio Report – April 10, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).