Best Buy Chief Executive Brian Dunn has stepped down while Best Buy’s board conducts a probe into his “personal conduct.” So far they say the investigation is unrelated to the company’s operations or financial controls – which is good news, because just recently Best Buy announced that is will be closing 50 of its 1,450 Big Box, US stores. Even though these events are unrelated, Mr. Dunn’s departure can’t be good for Best Buy and probably won’t get it any closer to a good anti-showrooming strategy. What’s showrooming? It’s what the retail industry calls it when you walk into a Best Buy, look around the showroom, see an item, then use your mobile phone or computer to buy it online at a lower price – it’s costing Best Buy, big time. Visit shellypalmer.com and check out my article called Transparency vs. Information Asymmetry. It will help you understand how showrooming will affect every retail business, including yours.
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