Believe it or not, Hulu has been around for five years. But the big news is that its $8-a-month Hulu Plus service just topped 2 million subscribers. This week, Hulu is going to pitch advertisers on something really new – original programming. You know Hulu from its humble beginnings as the best place to watch network television content on the Internet, but now Hulu is going to try its hand at the most difficult game in town – selling a new series that will only premier on Hulu online. Jason Kilar, Hulu’s CEO recently said, “If we’re really on our game, people will look back on it and will say, ‘Wow, I can’t believe TV was like that in 2007’.” Of course, he is referring to the online experience he helped create. And, Jason’s right, Hulu is a great place to watch network tv content online. But, will Hulu’s original content be equally great? Can Hulu compete in a world with Comcast Xfinity, Netflix and dozens of other online video competitors?
Shelly Palmer Radio Report – April 18, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).