Facebook says that about half its users access Facebook via mobile device. Which is great! Except that Facebook doesn’t have any way to sell ads in its mobile offering, so all of those page views are served without any hope of revenue. But this may be about to change. This weekend, in the wake of Facebook’s lackluster IPO and a bunch of shareholder lawsuits, a rumor emerged that Facebook is thinking about acquiring Norwegian browser company Opera. If you don’t know what Opera is, you’re not alone. Opera accounts for less than two percent of the world’s browser market, however, it is one of the very few well-established browsers that can be acquired. On the plus side, acquiring Opera would give Facebook its own desktop and mobile browser and help the social network create a workable mobile advertising strategy. On the negative side, it puts Facebook into competition in a very crowded space and, the user experience would most certainly change.
Shelly Palmer Radio Report – May 28, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).