Interactive TV services and advertising solutions company TiVo this morning announced that it has partnered with eBay company PayPal to enable TiVo users to connect to the latter’s digital payments service to purchase products featured in interactive advertisements with a few clicks of the remote. TiVo says it will be working with advertisers and agencies to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. Here’s how the company pitches the partnership. Read the full story at The Next Web.