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Shelly Palmer chats with Jeff Ryznar, formerly with the Cleveland Cavaliers and currently the VP of Marketing at, a sports marketing entertainment group that specializes in all things mobile. Ryznar explains why you should care about Phizzle, but also how much it costs to run effective campaigns and also the changing landscape between media and mobile with athletes and sports fans. Click play to listen to their discussion.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Shelly Palmer Digital Living Podcast Episode #14 – VP of Marketing Jeff Ryznar" by @ShellyPalmer

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