[wpaudio url=”″ text=”Click to play episode #14″]

Shelly Palmer chats with Jeff Ryznar, formerly with the Cleveland Cavaliers and currently the VP of Marketing at, a sports marketing entertainment group that specializes in all things mobile. Ryznar explains why you should care about Phizzle, but also how much it costs to run effective campaigns and also the changing landscape between media and mobile with athletes and sports fans. Click play to listen to their discussion.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Shelly Palmer Digital Living Podcast Episode #14 – VP of Marketing Jeff Ryznar" by @ShellyPalmer