18 days after it debuted in the iOS App Store, “Amazing Alex” has dropped to No.10 on Apple’s (AAPL) paid iOS app chart and to No.99 on Apple’s list of top-grossing apps. Rovio’s new franchise launched in a blaze of publicity two weeks ago, hitting the No.1 position a mere eight hours after it became available. The developer’s original mega hit, “Angry Birds,” took more than four months to reach the top of the chart — but once it did, it stayed in the top-10 for more than two years. Yes, Rovio’s first franchise stayed in the top-10 for two years — and its second will fall out of the top-10 after just a few weeks. Read the full story at Boy Genius Report.
Amazing Alex and the cruelty of the mobile app market
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).