Amazing Alex and the cruelty of the mobile app market

Amazing Alex

Amazing Alex

18 days after it debuted in the iOS App Store, “Amazing Alex” has dropped to No.10 on Apple’s (AAPL) paid iOS app chart and to No.99 on Apple’s list of top-grossing apps. Rovio’s new franchise launched in a blaze of publicity two weeks ago, hitting the No.1 position a mere eight hours after it became available. The developer’s original mega hit, “Angry Birds,” took more than four months to reach the top of the chart — but once it did, it stayed in the top-10 for more than two years. Yes, Rovio’s first franchise stayed in the top-10 for two years — and its second will fall out of the top-10 after just a few weeks. Read the full story at Boy Genius Report.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).