Beleaguered electronics retailer Best Buy is taking a tentative step to turn its fortunes around by cribbing from Apple’s playbook. The Wall Street Journal reports that the chain is testing a prototype store near its Minnesota-based headquarters that mimics signature Apple features such as its Genius Bar. Best Buy’s “Solution Central” will be manned by members of its Geek Squad. The move is part of the strategy to save the company an estimated $800 million over the next three years and gain back marketshare. Best Buy’s already laid off 400 employees and will close 50 underperforming outlets and convert another 60 to this new, smaller space. Read the full story at Forbes.
Best Buy Reveals a Slimmer Apple-like Store and More Staff Cuts
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).