The 2012 campaign is quickly becoming the season of digital partnerships for legacy media outlets. In the latest such mashup, CNN and Facebook announced a partnership aimed at making Facebook the second screen for CNN election coverage. CNN is no stranger when it comes to experiementing with new technology. It’s hard to forget the network’s 2008′s election night coverage, when CNN’s Wolf Blitzer conducted interviews with holographic representations of rapper Will.i.am and CNN correspondent Jessica Yellin. For the 2010 midterms, the network also rolled out an elaborate “election matrix” that used its trademarked touch screens to break down races graphically and manipulate data, a tradition CNN’s John King carried over to this year’s primary coverage. Read the full story at AdWeek.
CNN Announces Digital Election Partnership With Facebook
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).