Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Ebersman hosted their first earnings call early Thursday evening. The three executives spoke primarily about the company’s advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on Facebook right now are not. He noted that Sponsored Stories, Facebook’s primary “social” ad product, is now generating $1 million in revenue per day, about half of which comes from mobile. Sandberg added that Sponsored Stories on desktop and mobile were performing much better in terms of engagement than ads displayed on the right rail of the News Feed. Read the full story at Mashable.
Facebook: Sponsored Stories Make $1 Million a Day
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).