Netflix announced that it has named former Warner Bros. executive Kelly Bennett as its chief marketing officer, six months after it lost its last longtime marketing head Leslie Kilgore. After 12 years on the job, Kilgore stepped down from the position in January. The resignation occurred after Netflix received an unprecedented over a split of its streaming-only and DVD-by-mail services, a rate hike due to the separation, and the kerfuffle surrounding the re-branding of the DVD business, which it later backed off from. Read the full story at Tech Crunch.
Netflix Adds Warner Bros. Exec As Its New Chief Marketing Officer
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).