Last week, Facebook had its first earnings call since becoming a public company, hosted by Mark Zuckerberg and other Facebook executives. Though its revenue was slightly higher than predicted and it reported a gain in users, shareholders were not impressed. Advertising made up 86% of its revenue, with Sponsored Stories bringing in over 1 million dollars a day. Sponsored Stories rolled out this year, and allow for posts to be promoted and shown to more followers for a fee. Zuckerberg articulated the need for more social advertising, since most ads on Facebook right now are traditional ads that can’t be seen in mobile, an area that Facebook sees growing steadily. In fact, Sponsored Stories is Facebook’s only ad product that can be seen on mobile devices. About half of Facebook’s nearly one billion users access Facebook via mobile, up 67% from a year ago, Zuckerberg said. When asked on the call about a Facebook phone, he said it wouldn’t make sense for the company.
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