Last week, Facebook had its first earnings call since becoming a public company, hosted by Mark Zuckerberg and other Facebook executives. Though its revenue was slightly higher than predicted and it reported a gain in users, shareholders were not impressed. Advertising made up 86% of its revenue, with Sponsored Stories bringing in over 1 million dollars a day. Sponsored Stories rolled out this year, and allow for posts to be promoted and shown to more followers for a fee. Zuckerberg articulated the need for more social advertising, since most ads on Facebook right now are traditional ads that can’t be seen in mobile, an area that Facebook sees growing steadily. In fact, Sponsored Stories is Facebook’s only ad product that can be seen on mobile devices. About half of Facebook’s nearly one billion users access Facebook via mobile, up 67% from a year ago, Zuckerberg said. When asked on the call about a Facebook phone, he said it wouldn’t make sense for the company.
Shelly Palmer Radio Report – July 30, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).