The other day, I received a tweet from someone supposedly representing Microsoft. He told me the company was opening a new store near my local Apple store and please could I recommend some people to go work there. I tend to steer clear of teenage techies and their superior tics and snorts, so I didn’t reply. I had no idea who this man was anyway. It’s not as if he’d offered a commission. However, it did make me wonder about Microsoft’s sudden enthusiasm for retail. Just as Apple’s new Genius Bar ads seem to have made many wonder about Apple’s sudden enthusiasm for showing its customers as nincompoops who can’t operate the simplest — no, really, the simplest — programs. Read the full story at CNET.
Why Apple users are happy to be more inept than Microsoft’s
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).