$100 apps, bibles and big-budget RPGs: The strange nature of Nigerian mobile app market

App Store

App Store

With 100 million mobile subscribers, Nigeria stands among leading mobile markets in the world. Its mobile content sector is quite fascinating — this is a market where $100 apps can debut at the No.3 position on Apple’s list of top iOS apps. Bible and Quran apps are a major feature of the Nigerian mobile content market. The evergreen “Message Bible” was launched globally in December 2009 at almost the same time as “Angry Birds.” While the raging avians achieved greater global success, “Message Bible” was a smash in Nigeria, recently returning again to No.15 among the top grossing iPhone apps. In the United States, the app didn’t even crack the top 600 at its peak. Read the full story at Boy Genius Report.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).