Here’s a win for you, TV guys: Google is giving up on your business. The search giant is shutting down Google TV Ads, its attempt to create an online marketplace for traditional TV spots. The idea was Google could make ad buying more efficient and Googley, but buyers, programmers and distributors never embraced the notion. Google sank five years into the project, and eventually boasted that it could reach 42 million households, including agreements with distributors like Verizon and DirecTV. That’s close to half of the pay TV universe, but it’s hard to find evidence that the program really got traction. Read the full story at All Things D.
Google Pulls the Plug on Its TV Ads Business
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).