Google’s ingenious marketing and creative departments — the folks who tirelessly reinvent the company’s logo in the form of “doodles” (and by so doing seem to have taken branding to a whole new realm) — have produced a new and equally irresistible gimmick. This time around, as noticed by AllThingsD’s Mike Isaac, it’s a change to the Google home page’s iconic “I’m Feeling Lucky” button. When you mouse-over the button, it “spins” like the display on a slot machine and stops on any one of several “I’m Feeling…” phrases, among them: I’m Feeling Doodley, I’m Feeling Stellar, I’m Feeling Puzzled, and I’m Feeling Artistic. Read the full story at CNET.
Google’s ‘I’m Feeling Lucky’ button gets Playful, Artistic
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).