Twitter is getting in on the social analysis game. The micro-blog will publish a daily measurement of Twitter sentiment surrounding the 2012 presidential election called the Twitter Political Index, the company announced Wednesday. The Index works like this: Every day, it scans every tweet mentioning one of the candidates and weighs it against millions of tweets posted about other topics. It then gives each candidate a sentiment score relative to all tweets — not just tweets about the other candidate. Read the full story at Mashable.
Here’s Why Twitter is Tracking Your Election Tweets
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).