Barack Obama’s re-election campaign became the first presidential campaign in history to accept money via text messages, the campaign announced Thursday. Obama supporters on most major cellular networks can now donate up to $50 each billing cycle by texting “GIVE” to 62262. The money will be charged to cellphone owners’ bills, the same way donations have been collected in the past by non-profits such as the Red Cross. The Federal Elections Commission cleared the path toward political donations over cellphones in June after lobbying from the Obama and Mitt Romney campaigns to do so. Read the full story at Mashable.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Obama Becomes First Candidate to Accept Text Message Donations" by @ShellyPalmer
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