Barack Obama’s re-election campaign became the first presidential campaign in history to accept money via text messages, the campaign announced Thursday. Obama supporters on most major cellular networks can now donate up to $50 each billing cycle by texting “GIVE” to 62262. The money will be charged to cellphone owners’ bills, the same way donations have been collected in the past by non-profits such as the Red Cross. The Federal Elections Commission cleared the path toward political donations over cellphones in June after lobbying from the Obama and Mitt Romney campaigns to do so. Read the full story at Mashable.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Obama Becomes First Candidate to Accept Text Message Donations" by @ShellyPalmer
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