Familiar icons – at least to gamers – have started appearing in the Verizon Apps store for Android smartphones. Verizon on Tuesday said it has finished labeling every single app in its portal with the Entertainment Software Ratings Board’s nomenclature, giving parents a basic framework to determine whether any given app is appropriate for their children. The U.S. carrier industry group CTIA and ESRB announced the project back in November, recruiting all four of the nationwide mobile operators as well as Microsoft to participate in the project. Verizon is the first to fully integrate the rating systems into its portal. Read the full story at Giga OM.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Verizon rates all its mobile apps for age-appropriate content" by @ShellyPalmer
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