Familiar icons – at least to gamers – have started appearing in the Verizon Apps store for Android smartphones. Verizon on Tuesday said it has finished labeling every single app in its portal with the Entertainment Software Ratings Board’s nomenclature, giving parents a basic framework to determine whether any given app is appropriate for their children. The U.S. carrier industry group CTIA and ESRB announced the project back in November, recruiting all four of the nationwide mobile operators as well as Microsoft to participate in the project. Verizon is the first to fully integrate the rating systems into its portal. Read the full story at Giga OM.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Verizon rates all its mobile apps for age-appropriate content" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe