Amazon to allow ads opt-out on Kindle Fire HD for $15 upcharge

By: on 9.9.12
Kindle Fire HD

Kindle Fire HD

Amazon doesn’t want to drive even more customers Apple’s way, so it has done an about-face on its decision to include ads on the lock screen and main home screen of its new Kindle Fire tablets and is letting buyers opt out — for a $15 upcharge. Last week, Amazon introduced a slew of new Kindle e-readers and Fire tablets. All the new Fire tablets featured “Special Offers” that included the ads. In a statement, Amazon has reversed course. “I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15.” Read the full story at PC World.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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