With a passionate fan base, brand-building religious affiliation and nationally renowned football program that operates as an independent free of responsibilities to a particular conference, Brigham Young University has a lot to build on from a sports marketing perspective. But just in time for football season, the school turned a new corner in leveraging its existing advantages with the launch of a new website that combines digital video with social media engagement and gamification activations. Read the full story at Mashable.
How BYU Is Scoring a Digital Touchdown in College Sports
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).