BYU
With a passionate fan base, brand-building religious affiliation and nationally renowned football program that operates as an independent free of responsibilities to a particular conference, Brigham Young University has a lot to build on from a sports marketing perspective. But just in time for football season, the school turned a new corner in leveraging its existing advantages with the launch of a new website that combines digital video with social media engagement and gamification activations. Read the full story at Mashable.
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