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A team of scientists in the UK has teamed up with a group of fashion designers to come up with the ultimate green fashion product.  They’ve created the CatCo laundry additive, a substance that when added to your laundry, creates clothing that pulls pollutants out of the atmosphere.  Here’s how it works: when you wash your clothes with CatCo, particles of titanium dioxide stick to the fabric. The titanium dioxide reacts with pollutants in the air and oxidizes them in the fabric. The Engineering and Physical Sciences Research Council, which has supported the project from the start, says that average wearers of clothes treated with CatCo can remove about 5 grams of nitrogen oxides from their air per day. That’s about equal to what an average car produces in a day. It’s aiming to make CatCo commercially within two years. I’ve told you about some cool high-tech clothes before, but I these may be the perfect fit

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"Shelly Palmer Radio Report – September 27, 2012" by @ShellyPalmer