The iPhone 5 Event Was Really About The iPad Mini

iPad Mini
iPad Mini
iPad Mini

Right. Now what’s next? Wednesday, Apple revealed its iPhone 5, a slender metal-backed machine that, last year, was tipped as Steve Jobs’ final close-held design project. It’s a tech tour de force, and represents an upgrade of almost every iPhone system. It’ll likely sell by the millions. But we’re pretty much already over it. If we’ve become unimpressed by Apple events that showcase iterations of a phone that doesn’t really need much iteration–at least on the outside–then maybe the events are becoming fodder for new rounds of leaks about the company’s next device. Read the full story at Fast Company.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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