Amazon’s Jeff Bezos doesn’t like to reveal much about the Kindle hardware business. When he was asked in an interview with All Things D whether Amazon made money on the new Kindle hardware, ranging from $69 to $499, introduced September 6, he responded, “We don’t disclose the exact bill and materials, so I can’t answer that. But we don’t want to lose a lot of money on the device because then we’d really hate it if you put it in the desk drawer. On the other hand, if you make a lot of money on the device, I believe you haven’t earned your money on it yet, and then you’ve incentivized them [the customers] to stay on the upgrade treadmill that I mentioned today.” Read the full story at CNET.
Amazon’s Jeff Bezos admits Kindles are sold at cost
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).