The Entertainment Software Ratings Board’s standard rating process involves issuing content guidance to consumers based on viewing a DVD of representative gameplay. But with thousands of games being submitted to participating digital storefronts—including the upcoming Windows 8 Store, Steam, console download services, and the new PlayStation Mobile marketplace—the ratings organization found its standard process couldn’t handle the load. So now, the organization will assign a free rating to downloadable games based on a questionnaire filled out by the developer that describes the game’s content. Read the full story at ARS Technica.
ESRB simplifies ratings process for downloadable games
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).