Meet Philips Hue: The smart LED light bulb exclusively hitting Apple Stores on October 30

Hue Starter Pack

Hue Starter Pack

Philips has set its sights on disrupting the home automation market, launching its new “Hue” smart light bulbs, which are to be sold exclusively in Apple Stores worldwide from October 30. The electronics giant becomes the latest company to launch a web-enabled LED light bulb, capable of interacting with smartphones and tablets to automate lighting in the home using integrated wireless technology. Providing easy ways for users to set lighting patterns or make it look like someone is home while they are out the house, Philips also looks set to infringe on the turf of the popular LIFX Kickstarter project. Read the full story at The Next Web.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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