Hue Starter Pack
Hue Starter Pack

Hue Starter Pack

Philips has set its sights on disrupting the home automation market, launching its new “Hue” smart light bulbs, which are to be sold exclusively in Apple Stores worldwide from October 30. The electronics giant becomes the latest company to launch a web-enabled LED light bulb, capable of interacting with smartphones and tablets to automate lighting in the home using integrated wireless technology. Providing easy ways for users to set lighting patterns or make it look like someone is home while they are out the house, Philips also looks set to infringe on the turf of the popular LIFX Kickstarter project. Read the full story at The Next Web.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

Like it? Tweet it.

"Meet Philips Hue: The smart LED light bulb exclusively hitting Apple Stores on October 30" by @ShellyPalmer

600,000 subscribers and counting...

We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.