Windows 8 launches on October 26. It’s been said to be Microsoft’s most important product launch to date. And Redmond is reportedly prepped to properly support the product with a massive marketing campaign. Forbes reports the campaign costs between $1.5-$1.8 billion, making it the largest product launch in the history of the industry. Microsoft has strangely been relatively quiet about Windows 8 so far. On the eve of its release, the company seems to be instead focusing on Bing and Internet Explorer 9 marketing. Read the full story at TechCrunch.
Microsoft To Go All-In With $1.5B Windows 8 Marketing Blitz
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).