On the eve of Microsoft’s introduction of Windows 8 in New York on Thursday, a few statements from the company’s CEO, Steve Ballmer, have surfaced that offer significant insight into the software giant’s strategy moving forward. In talking with the BBC, Ballmer gave the strongest indication yet that Microsoft may be in the process of morphing into a full-fledged hardware company. It’s true that Microsoft’s successful Xbox gaming console counts as hardware. But when it came to the release of the Surface tablet, the company suggested it was intended to inspire other hardware makers to use its software. Read the full story at PC Mag.
Microsoft’s Ballmer Hints at More Hardware
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).