In the midst of Big Bird-gate, PBS shrewdly purchased the character’s name as an advertising keyword on Twitter to promote the public broadcaster on the social network. The decision shows how companies are learning to respond to the massive but short-lived ad opportunities that bubble up on social media. First, some context. If you somehow missed it, Presidential candidate Mitt Romney thrust Sesame Street into the center of the election debate by declaring that he liked Big Bird but that he didn’t want to subsidize the bird’s employer, PBS. Read the full story at Paid Content.
PBS shows quick ad instincts with ‘Big Bird’ Twitter buy
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).