The 2012 U.S. Presidential Election is shaping up to be the most digital election in the history of the country, as Mashable has documented. An infographic underlines how much social and digital media’s influence has grown from the last election in 2008 and how much campaigns are increasingly moving their operations online. In this election cycle, $9 billion will be spent on campaigns across the country. Of those, $159.2 million will be spent online, a 616% increase compared to 2008. Read the full story at Mashable.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Politicians Will Spend Up to 12% of Their Campaign Budgets on Digital Media" by @ShellyPalmer
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