Politicians Will Spend Up to 12% of Their Campaign Budgets on Digital Media

Obama and Romney

Obama and Romney

The 2012 U.S. Presidential Election is shaping up to be the most digital election in the history of the country, as Mashable has documented. An infographic underlines how much social and digital media’s influence has grown from the last election in 2008 and how much campaigns are increasingly moving their operations online. In this election cycle, $9 billion will be spent on campaigns across the country. Of those, $159.2 million will be spent online, a 616% increase compared to 2008. Read the full story at Mashable.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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