Despite many hits in the genre, social gaming is a relatively risky business. A company can have a hit one day and then the next day it’s suddenly worth nothing as bored users flee en masse. OMGPOP’s Draw Something is a textbook example of how a social game rose to popularity literally overnight and then became the anchor to Zynga’s sinking ship. Audience management firm Playnomics released some interesting data on social gaming that reveals the major nail in the coffin for most social games: 85% of social gamers do not return after their first day. Read the full story at Boy Genius Report.
Study finds 85% of social gamers quit after their first day
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).