The best-case scenario for BlackBerry right now? Build a niche as a ‘cult’ product

Blackberry / RIM

Blackberry / RIM

OK, so I admit that I’ve been picking on RIM a lot lately. And in my defense, the company over the past few years has made it pretty easy for me since it’s made a litany of crucial mistakes that have left it in its current dire situation. But the more I’ve thought about RIM recently, the more I’ve come to believe that its BlackBerry OS may have a real chance to escape the same fate as Symbian, webOS or any number of failed mobile operating systems. And the reason for this is simple: RIM’s remaining customers are fiercely loyal to their products and will passionately evangelize on their behalf. Read the full story at Boy Genius Report.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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