The best-case scenario for BlackBerry right now? Build a niche as a ‘cult’ product

Blackberry / RIM

Blackberry / RIM

OK, so I admit that I’ve been picking on RIM a lot lately. And in my defense, the company over the past few years has made it pretty easy for me since it’s made a litany of crucial mistakes that have left it in its current dire situation. But the more I’ve thought about RIM recently, the more I’ve come to believe that its BlackBerry OS may have a real chance to escape the same fate as Symbian, webOS or any number of failed mobile operating systems. And the reason for this is simple: RIM’s remaining customers are fiercely loyal to their products and will passionately evangelize on their behalf. Read the full story at Boy Genius Report.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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