iPad mini
iPad Mini

iPad Mini

For Apple’s iPad and its tablet rivals, there are three major markets: Education, Enterprise and Consumers on the couch (or in the plane, or on a train, et cetera). It’s easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I’ll save the enterprise for another post, but let’s talk about the education market for a moment. First, the news: Apple announced this afternoon its fourth-generation iPad, touting improved graphics and computing performance, a high-definition front camera and the same 10-hour battery life and price ($499). Read the full story at ZDNet.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"With new iPads, Apple targets education opportunity" by @ShellyPalmer

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