With new iPads, Apple targets education opportunity

iPad Mini

iPad Mini

For Apple’s iPad and its tablet rivals, there are three major markets: Education, Enterprise and Consumers on the couch (or in the plane, or on a train, et cetera). It’s easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I’ll save the enterprise for another post, but let’s talk about the education market for a moment. First, the news: Apple announced this afternoon its fourth-generation iPad, touting improved graphics and computing performance, a high-definition front camera and the same 10-hour battery life and price ($499). Read the full story at ZDNet.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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