With new iPads, Apple targets education opportunity

iPad Mini

iPad Mini

For Apple’s iPad and its tablet rivals, there are three major markets: Education, Enterprise and Consumers on the couch (or in the plane, or on a train, et cetera). It’s easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I’ll save the enterprise for another post, but let’s talk about the education market for a moment. First, the news: Apple announced this afternoon its fourth-generation iPad, touting improved graphics and computing performance, a high-definition front camera and the same 10-hour battery life and price ($499). Read the full story at ZDNet.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).