When it comes to turning shoppers out for Black Friday deals, the 30-second TV spot, the advertising circular and the e-mail blast are so passé. Today’s savvy retailers realize that the only way to cut through the clutter and outsmart consumers armed with price comparison shopping apps is to find new ways to connect with those consumers wherever and whenever they happen to be online over the next 72 hours. Because, admit it, you may be on the way to grandmother’s house, but you’re still checking Facebook or Twitter en route. Read the full story at The Washington Post.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Black Friday and the tale of the holiday hashtags" by @ShellyPalmer
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