When it comes to turning shoppers out for Black Friday deals, the 30-second TV spot, the advertising circular and the e-mail blast are so passé. Today’s savvy retailers realize that the only way to cut through the clutter and outsmart consumers armed with price comparison shopping apps is to find new ways to connect with those consumers wherever and whenever they happen to be online over the next 72 hours. Because, admit it, you may be on the way to grandmother’s house, but you’re still checking Facebook or Twitter en route. Read the full story at The Washington Post.
Black Friday and the tale of the holiday hashtags
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).