Xbox 360
Xbox 360

Xbox 360

Microsoft’s Xbox 360 gaming console has given the company a good foothold in the living room, but the company apparently isn’t content with that and wants to increase traction with a new lower-cost device, the Verge reports. According to “multiple sources,” the blog says Microsoft will offer a streamlined media device that provides access to TV and entertainment services, as well as casual gaming software titles. This device would be one half of a strategy that also includes next-generation Xbox hardware, the report claims, to be launched in 2013. Read the full story at TechCrunch.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

Like it? Tweet it.

"Microsoft Reportedly Plans Stripped Down Xbox Set-Top Box To Compete With Apple TV, Roku" by @ShellyPalmer

600,000 subscribers and counting...

We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.

Subscribe