Xbox 360
Xbox 360
Xbox 360

Microsoft’s Xbox 360 gaming console has given the company a good foothold in the living room, but the company apparently isn’t content with that and wants to increase traction with a new lower-cost device, the Verge reports. According to “multiple sources,” the blog says Microsoft will offer a streamlined media device that provides access to TV and entertainment services, as well as casual gaming software titles. This device would be one half of a strategy that also includes next-generation Xbox hardware, the report claims, to be launched in 2013. Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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