Amazon is no longer giving consumers the option of paying $7.99 a month for Amazon Prime, the loyalty program that includes free two-day shipping and video streaming. An Amazon spokesperson confirmed: “We regularly test new options for our customers. At this time, we’ve completed our test and are no longer signing up new customers for Amazon Prime monthly memberships.” The regular cost is $79 a year, so the annual subscription was cheaper anyway, but many suspected the monthly was aimed at Netflix and Hulu consumers, who were paying $7.99 a month for video only. Read the full story at All Things D.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Sorry, Netflix Subscribers, Amazon’s No Longer Testing Prime for $7.99 a Month" by @ShellyPalmer
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