It has a more dynamic interface. It has Office inside. It can run two apps on the same screen. And it has a USB port and a built-in kickstand. The iPad has none of these things, and the Microsoft Surface does. So why does Microsoft’s first tablet already seem to be on the ropes? According to one estimate, Microsoft is slated to sell only between 500,000 to 600,000 Surfaces running Windows RT during the December quarter, well below expectations. To put this anemic performance in perspective, Apple moved 3 million new iPads and iPad minis in three days. Hope isn’t lost for the Surface. There are some things Microsoft can do immediately to boost sales, as well as some changes the company should make to ensure that there is a second and third Surface.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Microsoft’s Surface is Sinking: 7 Ways to Right the Ship" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe