Google Maps Returns to iOS With Official App

Google MapsGoogle has released a native version of its Maps app for the iPhone. It follows Apple’s switch to its own map software which stopped Google powering the handset’s default app. The move was widely criticised after numerous mistakes were found in Apple Maps’s search results. Google’s new iPhone app introduces some functionality previously restricted to Android devices. One analyst said it would prove popular, but added that Nokia still posed a challenge. The Finnish company recently launched its own free maps app for the iPhone. The firms are motivated in part by a desire to gather data automatically generated by handsets using their respective software, as well as users’ own feedback. This allows them to fine-tune their services and improve the accuracy of features such as traffic status updates.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).