Amazon may be considering extended warranty and repair services similar to Apple’s AppleCare, according to two trademark application the company filed earlier this month. The applications also suggest that the company may expand its Kindle brand far beyond the current segment of tablets and ebook readers. On December 13, the company filed a trademark application for the wordmark “Kindle” with the U.S. Patent and Trademark Office with a curious description of the associated goods and services: “Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Is Amazon Planning an AppleCare-like “KindleCare” Program?" by @ShellyPalmer
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