Is Amazon Planning an AppleCare-like “KindleCare” Program?

AmazonAmazon may be considering extended warranty and repair services similar to Apple’s AppleCare, according to two trademark application the company filed earlier this month. The applications also suggest that the company may expand its Kindle brand far beyond the current segment of tablets and ebook readers. On December 13, the company filed a trademark application for the wordmark “Kindle” with the U.S. Patent and Trademark Office with a curious description of the associated goods and services: “Maintenance, repair, updating and installation services for computer hardware, computer peripherals, computer networks and consumer electronic devices; consulting services in the field of physical maintenance of computer hardware, computer peripherals, computer networks and consumer electronic devices.”

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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