Rolling out in February 2011, News Corporation’s The Daily launched as the world’s “first iPad-only newspaper” in the US, before finally landing in the UK App Store last September. But now, six months after laying off a third of its staff, The Daily will be shutting up shop. The initiative was an interesting one for sure, as the media giant attempted to reimagine the newspaper for the digital age, but the fact that it put all its eggs in the tablet basket with no Web-based edition was always going to limit its uptake. Read the full story at The Next Web.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"No surprise: News Corp. pulls the plug on its iPad-only newspaper app The Daily, after less than 2 years" by @ShellyPalmer
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